Digital Marketing Specialist question bank
100 questions. Filter by level and skill, track what you've solved, and see how many people get each one right.
- What CPC measures
- Calculate click-through rate
- Owned, earned and paid media
- Purpose of UTM parameters
- Write a SMART marketing goal
- Calculate conversion rate
- KPI for an awareness campaign
- Double opt-in for email lists
- Calculate CPM
- Calculate CPA
- A top-of-funnel tactic
- What STP means
- The 4Ps of marketing
- Winning local customers
- Most controlled match type
- Why use negative keywords
- Parts of Quality Score
- Email segmentation
- Reach vs impressions
- GA4 engaged session
- Key events in GA4
- Consistent UTM tags
- Campaign landing page basics
- Writing a strong CTA
- What retargeting is
- Disclosing paid influencer posts
- How affiliate marketing works
- Bounce rate in GA4
- SEO vs paid search
- What content marketing is
- Frequency in Meta Ads
- What heatmaps show
- What Google Tag Manager does
- What Looker Studio is for
- Calculate return on ad spend
- Calculate customer acquisition cost
- Design a clean A/B test
- Best seed for a lookalike audience
- Limits of last-click attribution
- Fix ad fatigue
- High CTR but low conversions
- Track form leads in GA4
- Break-even ROAS
- ROAS vs ROI
- What decides Ad Rank
- How phrase match works
- After switching to Smart Bidding
- Bid strategy for varied prices
- What Performance Max is
- Responsive search ad assets
- Bulk sender requirements
- Why open rates mislead
- Inactive email subscribers
- Timing a cart reminder
- GA4's default attribution
- A spike in direct traffic
- What Consent Mode v2 does
- Enhanced conversions
- Server-side tagging
- What 95% significance means
- MQL vs SQL
- Designing lead scoring
- Advantage+ audience
- Targeting on LinkedIn
- From cost per lead to CAC
- Simple customer lifetime value
- Pacing a monthly budget
- Using customer photos in ads
- Is retargeting really working?
- Shift budget using marginal returns
- Scale or fix unit economics?
- Measurement with privacy signal loss
- Stopping an A/B test too early
- Defend the brand budget
- Revenue or profit?
- Agency reporting vanity metrics
- How big must the test be?
- Testing five variants at once
- Measuring YouTube's real impact
- When to use MMM
- Blended or paid CAC?
- CAC payback period
- Raising the target ROAS
- Performance Max and brand searches
- Conversions fell after a settings change
- Comparing campaign profit
- LTV with monthly churn
- Jumping to DMARC reject
- Emails landing in spam
- Measuring with less tracking
- Conversions fell after a cookie banner
- Generative AI ad creative
- Fewer clicks from AI Overviews
- Spending above the daily budget
- The true value of email
- How much more must a discount sell?
- Which attribution is right?
- Cheap leads, poor quality
- Creative as the targeting lever
- A shrinking test lift