hard20 pts · first answer countsunit-economicsbudget-allocation
Scale or fix unit economics?
A subscription app has customer lifetime value (gross margin based) of Rs 9,000 and blended CAC of Rs 4,500. CAC payback is 14 months. The CEO wants to triple ad spend next month. What is the strongest recommendation?
Discussion 0
Join free to post in the discussion.
Related questions
- Calculate customer acquisition costDigital Marketing Specialist
- Break-even ROASDigital Marketing Specialist
- From cost per lead to CACDigital Marketing Specialist
- Simple customer lifetime valueDigital Marketing Specialist
- Shift budget using marginal returnsDigital Marketing Specialist
- Revenue or profit?Digital Marketing Specialist
- Blended or paid CAC?Digital Marketing Specialist
- CAC payback periodDigital Marketing Specialist