hard20 pts · first answer countslead-managementsmart-bidding

Cheap leads, poor quality

A lead-gen campaign optimises to form fills. CPL is great, but sales says most leads are junk. What is the best fix?

A.Lower the target CPA to get even cheaper leadsB.Import qualified-lead and sales outcomes from the CRM as offline conversions and optimise bidding to them, ideally with valuesC.Add more form fields until fewer people submitD.Stop paid lead generation completely

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Cheap leads, poor quality

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