medium10 pts · first answer countsab-testingconversion-optimisation

Design a clean A/B test

You want to know if a new headline improves sign-ups on a landing page. What is the best test design?

A.Split traffic randomly between the old and new page, change only the headline, and run until a sample size decided in advance is reachedB.Change the headline, button colour and image together to get a bigger effectC.Show the old page this week and the new page next week, then compareD.Ask five colleagues which headline they prefer

← Calculate customer acquisition cost Best seed for a lookalike audience →