hard20 pts · first answer countsga4incrementality
Incremental cost per acquisition
A ₹5 lakh campaign's test group had 1,200 conversions. The equal-sized control group had 900. The platform reports CPA as ₹5 lakh ÷ 1,200. What is the incremental CPA?
Discussion 0
Join free to post in the discussion.
Related questions
- GA4 engaged sessionDigital Marketing Specialist
- Key events in GA4Digital Marketing Specialist
- Bounce rate in GA4Digital Marketing Specialist
- GA4 event-based data modelDigital Marketing Specialist
- Spotting a GA4 measurement IDDigital Marketing Specialist
- GA4 data stream typesDigital Marketing Specialist
- When the scroll event firesDigital Marketing Specialist
- What the Realtime report coversDigital Marketing Specialist