medium10 pts · first answer countsemail-marketingsegmentationcustomer-retention

Using a predicted churn risk field

Your ESP adds a "predicted churn risk" score to each customer. What is a good use of it?

A.Delete every customer with a high churn risk scoreB.Send discounts to the customers least likely to churnC.Target high-risk, high-value customers with retention offers earlyD.Ignore it, as predictions cannot be acted on

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Using a predicted churn risk field

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