hard20 pts · first answer countsincrementalitymeasurement

Measuring YouTube's real impact

You want to know how many extra sales a YouTube campaign really causes. Which approach gives the most reliable answer?

A.Count conversions reported in YouTube's view-through columnB.Compare sales this month with the same month last yearC.Ask customers in a survey if they saw the adD.A geo-holdout or conversion lift test that compares exposed and unexposed regions or groups

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Measuring YouTube's real impact

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