hard20 pts · first answer countsmarketing-mix-modellingmeasurement

When to use MMM

When is marketing mix modelling (MMM) more suitable than multi-touch attribution?

A.When you need to know which ad each individual user clickedB.When you need to measure all channels, including offline, brand and TV, with limited user-level tracking, using aggregated data over timeC.When you have only two weeks of dataD.When you want real-time bid adjustments by keyword

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When to use MMM

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