hard20 pts · first answer countsemail-marketinglifecycle-marketingab-testing
Testing a trial expiry email
You test a new "trial ending" email: 3,000 trials got it and 360 paid (12%); 3,000 in control got the old email and 300 paid (10%). Each paying customer is worth ₹24,000 in year one. What is the extra year-one revenue per 3,000 trials?
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