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Limits of last-click attribution

Under last-click attribution, YouTube ads look useless while branded search looks amazing. What is the most likely explanation?

A.YouTube ads never influence purchasesB.Last-click gives all credit to the final touch, so channels that start or warm up the journey are undervaluedC.Branded search keywords are always the best investmentD.Analytics is broken and should be reinstalled

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Limits of last-click attribution

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