hard20 pts · first answer countssmart-biddingroas

Raising the target ROAS

You raise a campaign's target ROAS from 400% to 600%. What is the most likely result?

A.More sales at the same spendB.Higher spend and higher ROAS at the same timeC.Higher efficiency per sale but lower volume, and possibly lower total profit, as the system stops bidding on less efficient auctionsD.No change, because tROAS only affects reporting

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Raising the target ROAS

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