hard20 pts · first answer countsperformance-maxincrementality

Performance Max and brand searches

Performance Max reports a strong ROAS, but much of it comes from people searching your brand name. What is the concern and fix?

A.PMax may be taking credit for demand that would convert anyway; use brand exclusions, review search term insights and test incrementalityB.No concern, since brand searchers are the best customersC.Pause all brand campaigns so PMax gets all the creditD.Raise the PMax budget because ROAS is high

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Performance Max and brand searches

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