hard20 pts · first answer countsprivacymeasurement

Measuring with less tracking

Safari and Firefox limit third-party cookies, and many users decline tracking consent. What is the most robust measurement approach?

A.Use browser fingerprinting to identify users anywayB.Rely only on platform-reported conversionsC.Stop measuring marketing performanceD.Build consented first-party data, use server-side tagging and enhanced conversions, and validate with modelled data and experiments

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Measuring with less tracking

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