hard20 pts · first answer countsga4incrementalitystatistics

Comparing exposed and unexposed users

Your display campaign targets in-market audiences. An analyst finds that users who saw the ad converted at 9%, while users who did not converted at 2%, and claims a 4.5× lift. What is the main flaw?

A.Exposure was targeted at likely buyers, so the groups differB.The sample sizes were too small to compareC.Conversion rates cannot be divided by each otherD.The analyst should have used last-click data

Discussion 0

Join free to post in the discussion.

Comparing exposed and unexposed users

Discussion 0

Related questions