hard20 pts · first answer countsmeta-adscreative-strategy

Creative as the targeting lever

You now use broad Advantage+ targeting on Meta. How should your creative strategy change?

A.Use one ad for everyone to keep the brand consistentB.Creative no longer matters because the AI picks the audienceC.Creative becomes the main targeting lever, so produce varied concepts aimed at different personas, needs and anglesD.Only change the button colour between ads

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Creative as the targeting lever

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