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Shift budget using marginal returns

Search has an average ROAS of 6x at Rs 3 lakh per month, but the last Rs 50,000 of spend returned only 1.5x. Social has an average ROAS of 3x, and tests show the next Rs 50,000 would return about 3x. Your break-even ROAS is 2.5x. What should you do?

A.Move about Rs 50,000 from search to social, because the marginal return there is higher than search's last rupee and above break-evenB.Move all budget to search, because its average ROAS is the highestC.Keep the split as it is, because both channels are profitable on averageD.Cut social, because its average ROAS is half of search

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Shift budget using marginal returns

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