hard20 pts · first answer countsab-testingstatistics
How big must the test be?
Your baseline conversion rate is 2% and you want to detect a 10% relative lift (to 2.2%) with 80% power and 95% significance. Roughly how many visitors do you need per variant?
Rule of thumb: n per variant = 16 x p x (1 - p) / (difference)^2