medium10 pts · first answer countspaid-socialcampaign-optimisation

Fix ad fatigue

A Meta campaign targeting a small audience has a frequency of 7 per week. CTR has dropped by half and CPA has doubled over three weeks. What should you do first?

A.Raise the daily budget so the ads are shown more oftenB.Pause all Meta advertising permanentlyC.Switch the objective to reachD.Refresh the creatives and widen or add audiences to lower frequency

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Fix ad fatigue

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