hard20 pts · first answer countsunit-economicsmarketing-metrics
Revenue or profit?
Two campaigns each cost Rs 1,00,000 in ads. Campaign A (30% discount) brought Rs 5,00,000 revenue with Rs 1,50,000 gross profit after product cost and discount. Campaign B (no discount) brought Rs 4,00,000 revenue with Rs 2,00,000 gross profit. Which campaign should you scale?
Discussion 0
Join free to post in the discussion.
Related questions
- What CPC measuresDigital Marketing Specialist
- Calculate click-through rateDigital Marketing Specialist
- Calculate conversion rateDigital Marketing Specialist
- KPI for an awareness campaignDigital Marketing Specialist
- Calculate return on ad spendDigital Marketing Specialist
- Calculate customer acquisition costDigital Marketing Specialist
- Break-even ROASDigital Marketing Specialist
- From cost per lead to CACDigital Marketing Specialist