medium10 pts · first answer countsconversion-optimisationpaid-search

High CTR but low conversions

A search ad promising "Free 30-day trial" has a strong 8% CTR, but only 0.5% of clicks sign up. The landing page is the generic home page. What is the best next step?

A.Send traffic to a dedicated landing page that matches the ad promise, then check load speed and form lengthB.Lower the bid because the clicks are too cheapC.Rewrite the ad to get an even higher CTRD.Add more keywords to get more traffic

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High CTR but low conversions

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