hard20 pts · first answer countsmeasurementprivacy-complianceconversion-tracking

Measurement with privacy signal loss

After stricter consent banners and iOS tracking limits, your ad platforms report 35% fewer conversions, but CRM sales are flat. What is the best long-term response?

A.Turn off the consent banner so tracking returns to normalB.Use browser fingerprinting to identify users without consentC.Strengthen first-party data: implement consent mode, server-side tagging and conversions APIs with hashed consented data, and validate with CRM data and lift testsD.Cut ad budgets by 35% because performance has fallen

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Measurement with privacy signal loss

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