medium10 pts · first answer countsutmga4

A spike in direct traffic

After a big email campaign, GA4 shows a spike in 'Direct' traffic instead of 'Email'. What is the most likely cause?

A.Customers typed the URL from memory after reading the emailB.The email links had no UTM tags, and many email apps do not pass a referrer, so visits were counted as directC.GA4 always classifies email as directD.The email was marked as spam

Discussion 0

Join free to post in the discussion.

A spike in direct traffic

Discussion 0

Related questions