Hard Digital Marketing Specialist questions
32 questions · 20 points each for a correct first answer.
- 1.Is retargeting really working?incrementality, measurement, attributionhard
- 2.Shift budget using marginal returnsbudget-allocation, marketing-metricshard
- 3.Scale or fix unit economics?unit-economics, budget-allocationhard
- 4.Measurement with privacy signal lossmeasurement, privacy-compliance, conversion-trackinghard
- 5.Stopping an A/B test too earlyab-testing, statisticshard
- 6.Defend the brand budgetmeasurement, stakeholder-management, brand-marketinghard
- 7.Revenue or profit?unit-economics, marketing-metricshard
- 8.Agency reporting vanity metricsstakeholder-management, marketing-metricshard
- 9.How big must the test be?ab-testing, statisticshard
- 10.Testing five variants at onceab-testing, statisticshard
- 11.Measuring YouTube's real impactincrementality, measurementhard
- 12.When to use MMMmarketing-mix-modelling, measurementhard
- 13.Blended or paid CAC?unit-economics, budgetinghard
- 14.CAC payback periodunit-economicshard
- 15.Raising the target ROASsmart-bidding, roashard
- 16.Performance Max and brand searchesperformance-max, incrementalityhard
- 17.Conversions fell after a settings changeattribution, meta-adshard
- 18.Comparing campaign profitroas, unit-economicshard
- 19.LTV with monthly churnltv, unit-economicshard
- 20.Jumping to DMARC rejectemail-deliverabilityhard
- 21.Emails landing in spamemail-deliverabilityhard
- 22.Measuring with less trackingprivacy, measurementhard
- 23.Conversions fell after a cookie bannerconsent-mode, privacy, ga4hard
- 24.Generative AI ad creativeai-in-marketing, compliancehard
- 25.Fewer clicks from AI Overviewscontent-marketing, ai-searchhard
- 26.Spending above the daily budgetgoogle-ads, budgetinghard
- 27.The true value of emailincrementality, email-marketinghard
- 28.How much more must a discount sell?pricing, unit-economicshard
- 29.Which attribution is right?attribution, measurementhard
- 30.Cheap leads, poor qualitylead-management, smart-biddinghard
- 31.Creative as the targeting levermeta-ads, creative-strategyhard
- 32.A shrinking test liftab-testing, crohard