Easy Digital Marketing Specialist questions

34 questions · 5 points each for a correct first answer.

1. 1.What CPC measurespaid-ads, marketing-metricseasy
2. 2.Calculate click-through ratemarketing-metricseasy
3. 3.Owned, earned and paid mediamarketing-fundamentalseasy
4. 4.Purpose of UTM parametersanalytics, campaign-trackingeasy
5. 5.Write a SMART marketing goalcampaign-planningeasy
6. 6.Calculate conversion ratemarketing-metrics, conversion-optimisationeasy
7. 7.KPI for an awareness campaignmarketing-funnel, marketing-metricseasy
8. 8.Double opt-in for email listsemail-marketing, privacy-complianceeasy
9. 9.Calculate CPMpaid-media-metricseasy
10. 10.Calculate CPApaid-media-metricseasy
11. 11.A top-of-funnel tacticmarketing-funneleasy
12. 12.What STP meansmarketing-strategyeasy
13. 13.The 4Ps of marketingmarketing-strategyeasy
14. 14.Winning local customerslocal-marketingeasy
15. 15.Most controlled match typegoogle-ads, keywordseasy
16. 16.Why use negative keywordsgoogle-ads, keywordseasy
17. 17.Parts of Quality Scoregoogle-adseasy
18. 18.Email segmentationemail-marketingeasy
19. 19.Reach vs impressionssocial-media, metricseasy
20. 20.GA4 engaged sessionga4, analyticseasy
21. 21.Key events in GA4ga4, conversion-trackingeasy
22. 22.Consistent UTM tagsutm, analyticseasy
23. 23.Campaign landing page basicslanding-pages, croeasy
24. 24.Writing a strong CTAcopywriting, croeasy
25. 25.What retargeting ispaid-media, retargetingeasy
26. 26.Disclosing paid influencer postsinfluencer-marketing, complianceeasy
27. 27.How affiliate marketing worksaffiliate-marketingeasy
28. 28.Bounce rate in GA4ga4, analyticseasy
29. 29.SEO vs paid searchsearch-marketingeasy
30. 30.What content marketing iscontent-marketingeasy
31. 31.Frequency in Meta Adsmeta-ads, metricseasy
32. 32.What heatmaps showcro, hotjareasy
33. 33.What Google Tag Manager doesgoogle-tag-manager, trackingeasy
34. 34.What Looker Studio is forreporting, looker-studioeasy