Product Manager
Pricing and unit economics questions
117 questions on Pricing and unit economics for product managers, easiest first.
Easy 34
- Cost-plus pricingeasy
- Value-based pricingeasy
- Pricing by copying rivalseasy
- Penetration pricingeasy
- Price skimmingeasy
- Why ₹999 instead of ₹1,000easy
- Why offer three tierseasy
- Taking GST out of a priceeasy
- Per-seat pricingeasy
- Usage-based pricingeasy
- One price for everyoneeasy
- The effect of a high anchoreasy
- What a price fence iseasy
- Grandfatheringeasy
- "Two months free" on an annual planeasy
- Average revenue per customereasy
- Working out gross margineasy
- What counts as cost of revenueeasy
- Fixed or variableeasy
- Contribution margineasy
- How many units to break eveneasy
- ACV and TCVeasy
- Bookings or revenueeasy
- Expansion MRReasy
- Gross revenue retentioneasy
- From churn to retentioneasy
- What unit economics meanseasy
- Gross burn and net burneasy
- The customer's return on investmenteasy
- How fast a purchase pays backeasy
- Selling an add-oneasy
- "Contact sales" instead of a priceeasy
- Prices that change with demandeasy
- The customer side of the value proposition canvaseasy
Medium 47
- Calculating lifetime valuemedium
- CAC payback periodmedium
- LTV to CAC ratiomedium
- Choosing a value metricmedium
- A plan meant to make another look goodmedium
- Revenue after an inelastic price risemedium
- Revenue after an elastic price cutmedium
- The Van Westendorp surveymedium
- The Gabor-Granger methodmedium
- What conjoint analysis revealsmedium
- A better way to gauge willingness to paymedium
- Graduated or volume tiersmedium
- A platform fee plus usagemedium
- Going over the plan limitmedium
- Pricing AI features with creditsmedium
- Different prices in different countriesmedium
- VAT inside a UAE pricemedium
- Teams sharing one loginmedium
- A recommended plan on the pricing pagemedium
- A reverse trialmedium
- Fees added at the last stepmedium
- Raising a launch price latermedium
- When a bundle earns moremedium
- Converting prices to AEDmedium
- Building an MRR bridgemedium
- The SaaS quick ratiomedium
- Working out GRRmedium
- The SaaS magic numbermedium
- The burn multiplemedium
- ACV and TCV with a setup feemedium
- Why annual upfront billing helps cashmedium
- Contribution of a D2C ordermedium
- Operating leveragemedium
- Free users' cost per paying usermedium
- What counts in ARRmedium
- Expansion from extra seatsmedium
- GMV or revenuemedium
- What goes into fully loaded CACmedium
- A yearly price escalatormedium
- How much of list price you collectmedium
- A deal with ramping seatsmedium
- A worrying gross marginmedium
- Payment fees on a small ordermedium
- Break-even revenuemedium
- Add-on or put it in a tiermedium
- Surge pricing in a crisismedium
- Who decides pricingmedium
Hard 36
- A new plan that eats revenuehard
- A price increasehard
- Margins on an AI featurehard
- Charging only when results happenhard
- Usage pricing in a downturnhard
- Moving old customers to new priceshard
- A rival cuts its price in halfhard
- Limits of stated price researchhard
- Discounts that make list price meaninglesshard
- A free plan that covers too muchhard
- Switching from seats to usagehard
- Users buying from a cheaper countryhard
- Pricing with an app store feehard
- Cheap device, paid refillshard
- Why student discounts can raise profithard
- Flat AI price, very uneven usagehard
- A/B testing prices on usershard
- How much churn a price rise can absorbhard
- Cash on delivery returnshard
- Monthly plan or discounted annualhard
- Fast sales, leaky basehard
- A magic number of 0.3hard
- Profitable units, losing companyhard
- Services revenue dragging marginhard
- How many orders repay CAChard
- Churn that depends on tenurehard
- A 50% discount to win the logohard
- Burning ₹3 for each ₹1 of ARRhard
- Strong NRR, weak GRRhard
- One client is 40% of revenuehard
- An ROI case the CFO rejectshard
- The cost of the next customerhard
- Cash-positive but loss-makinghard
- Charging iPhone users morehard
- A bundle many customers do not wanthard
- Extra usage instead of a price cuthard