medium10 pts · first answer countspricingunit-economicscac

What goes into fully loaded CAC

Which set of costs belongs in a fully loaded customer acquisition cost?

A.Ad spend only, since salaries are fixed costs and are counted elsewhereB.Hosting costs and customer support salariesC.Ad spend, sales and marketing salaries, commissions and their toolsD.Product engineering salaries and office rent

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What goes into fully loaded CAC

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