hard20 pts · first answer countspricingdiscounting

Discounts that make list price meaningless

Sales reps give an average 45% discount, and almost no one pays list price. What is the main long-term problem?

A.The company earns more because more deals closeB.Average discounts above 40% are illegal in India for softwareC.It makes the product cheaper to buildD.List prices lose credibility, and buyers learn to demand discounts

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Discounts that make list price meaningless

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