hard20 pts · first answer countspricingstrategy

A new plan that eats revenue

You launch a cheaper "Lite" plan. Sign-ups double, but total revenue drops because many customers who would have bought the Pro plan now choose Lite. What is the best next step?

A.Celebrate the doubled sign-upsB.Remove the Pro planC.Ignore revenue for a yearD.Analyse cannibalisation: who moved from Pro to Lite and why, then adjust packaging so Lite serves new segments while key Pro value stays in Pro

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A new plan that eats revenue

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