hard20 pts · first answer countspricingstakeholder-management

A price increase

You plan a 25% price increase. What approach reduces churn risk the most while still capturing value?

A.Raise prices for everyone overnight without noticeB.Only raise prices for the most loyal customersC.Raise prices quietly and hope nobody noticesD.Explain the added value, give existing customers clear advance notice and possibly a grandfathering period or discount, and test the new price with new customers first

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