medium10 pts · first answer countspricingpricing-researchwillingness-to-pay

A better way to gauge willingness to pay

In B2B pricing interviews, which question usually gives the most useful anchor for willingness to pay?

A."What is the most you would ever pay for a product like ours?"B."Do you think our price should be lower than our competitors' prices are?"C."Would you pay ₹10,000 a month for this if it was really good?"D."What does handling this cost you today, in money, staff time and tools?"

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A better way to gauge willingness to pay

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