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Product analytics
Product Manager
Product analytics questions
23 questions on Product analytics for product managers, easiest first.
Easy
10
North Star metric
easy
Spot the vanity metric
easy
Calculating conversion rate
easy
Calculating churn
easy
DAU/MAU stickiness
easy
The AARRR funnel
easy
What activation means
easy
Leading and lagging indicators
easy
Customer segments
easy
Calculating NPS
easy
Medium
6
Growing users, falling retention
medium
Defining success before launch
medium
Reading retention curves
medium
Finding the leakiest funnel step
medium
Guardrail metrics
medium
Writing a key result
medium
Hard
7
Choosing a metric for saved searches
hard
Do the wins add up
hard
When a target stops working
hard
From monthly to annual churn
hard
Growth accounting
hard
A suspicious jump in active users
hard
More notifications, more users
hard
