Digital Marketing Specialist
Analytics and attribution questions
159 questions on Analytics and attribution for digital marketing specialists, easiest first.
Easy 46
- What CPC measureseasy
- Calculate click-through rateeasy
- Purpose of UTM parameterseasy
- Calculate conversion rateeasy
- KPI for an awareness campaigneasy
- GA4 engaged sessioneasy
- Key events in GA4easy
- Consistent UTM tagseasy
- Bounce rate in GA4easy
- What heatmaps showeasy
- What Google Tag Manager doeseasy
- What Looker Studio is foreasy
- GA4 event-based data modeleasy
- Spotting a GA4 measurement IDeasy
- GA4 data stream typeseasy
- When the scroll event fireseasy
- What the Realtime report coverseasy
- Using GA4 DebugVieweasy
- Role of a GTM triggereasy
- Why sites use a dataLayereasy
- Recommended name for an order eventeasy
- utm_medium for paid search linkseasy
- Automatically collected first_visiteasy
- Excluding office trafficeasy
- Default GA4 session timeouteasy
- User property or event parametereasy
- Testing a GTM change safelyeasy
- How first-click attribution workseasy
- How linear attribution splits crediteasy
- Idea behind time decay attributioneasy
- What a view-through conversion iseasy
- What a lookback window controlseasy
- Meaning of incrementalityeasy
- Purpose of a holdout groupeasy
- Why add Meta Conversions APIeasy
- Importing CRM deals into Google Adseasy
- Giving leads a valueeasy
- Using the conversion paths reporteasy
- Meta default attribution settingeasy
- Asking "How did you hear about us?"easy
- What a brand lift study measureseasy
- Primary and secondary conversion actionseasy
- Meaning of bounce rate in GA4easy
- Why add UTM parameterseasy
- What the Meta Pixel doeseasy
- Tracking LinkedIn ad conversionseasy
Medium 56
- Calculate return on ad spendmedium
- Calculate customer acquisition costmedium
- Limits of last-click attributionmedium
- Track form leads in GA4medium
- GA4's default attributionmedium
- A spike in direct trafficmedium
- Enhanced conversionsmedium
- Server-side taggingmedium
- ESP revenue looks too highmedium
- Parameter missing from reportsmedium
- Clearing the ecommerce objectmedium
- Paid ads tagged as medium=socialmedium
- Payment gateway stealing creditmedium
- The _gl parameter in cross-domain linksmedium
- Choosing a page load triggermedium
- Page views in a single-page appmedium
- Picking the scope for a dimensionmedium
- Explorations stop at two monthsmedium
- New campaign mid-sessionmedium
- Counting a lead once per sessionmedium
- Open versus closed funnelsmedium
- Consent Mode v2 signalsmedium
- Basic or advanced Consent Modemedium
- GA4 reporting identitymedium
- Click variables showing undefinedmedium
- Reading a parameter in BigQuerymedium
- Where product details belongmedium
- Remarketing audience durationmedium
- Thank-you page counted twicemedium
- Position-based split on four touchesmedium
- Time decay with a 7-day half-lifemedium
- Linear credit on a five-touch pathmedium
- Incremental ROAS from a geo testmedium
- Platforms claim more than you soldmedium
- GA4 lookback window defaultsmedium
- Changing the GA4 attribution modelmedium
- Choosing cities for a geo testmedium
- How data-driven attribution decidesmedium
- Yesterday's ROAS looks terriblemedium
- Enhanced conversions for leadsmedium
- GCLID lost on landingmedium
- Pixel and CAPI counting twicemedium
- Calculating blended MERmedium
- Why lift tests use ghost adsmedium
- Lift test too small to readmedium
- Cross-device journeys break pathsmedium
- Bidding on the wrong conversionmedium
- Counting one or every conversionmedium
- What last-click hidesmedium
- First-touch attribution usemedium
- How data-driven attribution worksmedium
- Messy UTM medium valuesmedium
- How GA4 records activitymedium
- Why use the Conversions APImedium
- GA4 and Google Ads disagreemedium
- Tracking calls from adsmedium
Hard 57
- Is retargeting really working?hard
- Shift budget using marginal returnshard
- Measurement with privacy signal losshard
- Defend the brand budgethard
- Revenue or profit?hard
- Agency reporting vanity metricshard
- Measuring YouTube's real impacthard
- When to use MMMhard
- Performance Max and brand searcheshard
- Conversions fell after a settings changehard
- Measuring with less trackinghard
- Conversions fell after a cookie bannerhard
- The true value of emailhard
- Which attribution is right?hard
- How much of cart-flow revenue is incremental?hard
- From MQLs to revenuehard
- Proving the nurture programme workshard
- Duplicate purchases in GA4hard
- Counting sessions in BigQueryhard
- UI and BigQuery user counts differhard
- Tag fires before the data arriveshard
- Landing page shows (not set)hard
- Your own domain as a referrerhard
- Sending offline sales to GA4hard
- Rows hidden by thresholdshard
- Using modify event for a renamehard
- An "(other)" row in reportshard
- Removing refunded revenuehard
- User-ID and user countshard
- Setting consent defaults in timehard
- Sampled exploration resultshard
- Staging site polluting production datahard
- Shapley credit for two channelshard
- Markov removal effecthard
- Difference-in-differences lifthard
- Adstock in marketing mix modelshard
- Saturation curves in MMMhard
- Calibrating an MMM with experimentshard
- A holdout that was not held outhard
- Comparing exposed and unexposed usershard
- iOS app install measurementhard
- Incremental cost per acquisitionhard
- Profit-aware conversion valueshard
- Modelled conversions after consenthard
- Three methods, three answershard
- Sales rose after pausing adshard
- Testing with on-off weekshard
- When marketing mix modelling helpshard
- A blended rate that misleadshard
- Last week looks terriblehard
- Trusting view-through conversionshard
- Consent and missing conversionshard
- Direct traffic that is not directhard
- Measuring a nine-month cyclehard
- Last three days look terriblehard
- Measuring click-to-WhatsApp adshard
- One conversion set for many accountshard