KPIs and business metrics
59 practice items · needed by 11 roles
Easy 10Medium 17Hard 32
Practice questions
- Counter or gauge?easy
- A label that broke Prometheusmedium
- Optimising time on sitehard
- Which metric for auto-refundsmedium
- Is a 2-point gain real?hard
- Scores change between runshard
- Correlation and causationeasy
- Percent change up and downeasy
- Percentage points vs percenteasy
- Calculating monthly churneasy
- Overall funnel conversioneasy
- Calculating conversion ratemedium
- Average price across two storesmedium
- Relative lift of a variantmedium
- Month 2 retention for a cohortmedium
- ARPU vs ARPPUmedium
- Average of averageshard
- Only looking at active customershard
- A metric that can be gamedhard
- Click-through rate with zero impressionshard
- Adding up daily active usershard
- Feature users retain betterhard
- Total row is less than the sumhard
- Comparing a week to last yearhard
- Computing a p95 latencymedium
- Calculating DREmedium
- 100% code coveragehard
- Average vs p99 latencyhard
- Mutation scorehard
- DRE of one test phasehard
- MRR and ARReasy
- Calculating lifetime valuemedium
- CAC payback periodmedium
- LTV to CAC ratiomedium
- Choosing a metric for saved searcheshard
- From monthly to annual churnhard
- Net expected monetary valuemedium
- Merge bias in scheduleshard
- Build or buy decision treehard
- A well-formed KPIeasy
- Finding customers with no ordersmedium
- When the average hides the problemmedium
- A metric with a side effecthard
- A suspicious drop in the datahard
- A biased satisfaction surveyhard
- Correlation or causation?hard
- Rising overall, falling everywherehard
- Measuring a self-service portalhard
- Interviews contradict the datahard
- Reach vs impressionseasy
- Frequency in Meta Adseasy
- Why open rates misleadmedium
- Percent vs percentage pointshard
- Correlation in marketing claimshard
- NPS with few responsesmedium
- Strong NRR hides a problemhard
- Proving your onboarding program workshard
- GRR of 104%?hard
- Does the health score work?hard