hard20 pts · first answer countscausal-inferencemetrics

Feature users retain better

Users who turned on the optional budgeting feature have 40% higher 6-month retention than users who did not. Product wants to claim the feature caused this. What is the main issue?

A.Self-selection: engaged users are more likely to opt in and also more likely to stay, so the gap overstates the feature effectB.The retention window should be 12 monthsC.Retention cannot be measured for optional featuresD.The difference is too large to be real

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Feature users retain better

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