hard20 pts · first answer countscritical-thinkingproduct-analytics

Only looking at active customers

To find what makes customers loyal, an analyst studies only customers active today and finds most of them used feature X. What is the main flaw?

A.The sample is too largeB.Survivorship bias: churned customers are excluded, so you cannot tell if X users also churned at the same rateC.Feature X should be measured in percentagesD.Active customers should be sampled randomly by date

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Only looking at active customers

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