medium10 pts · first answer countsuser-researchquantitative-analysis

Feature use and retention

Analytics show that users who set up savings goals keep using the app twice as long. A PM says, "Let's force everyone to set a goal on day one." What is the flaw?

A.The data must be wrong because it is too positiveB.Retention cannot be measured in a mobile appC.Engaged users may set goals; the goal may not cause retentionD.Savings goals reduce retention in every study

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Feature use and retention

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