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CAC with a three-month sales cycle

A B2B company's deals take about three months from first ad click to signing. The team computes CAC as this month's marketing spend ÷ this month's new customers. What is the best fix?

A.Use only the spend from the current week to stay freshB.Lag spend by the cycle to match the customers it producedC.Add sales salaries but keep the same-month calculationD.Divide yearly spend by twelve and ignore timing

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CAC with a three-month sales cycle

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