medium10 pts · first answer countskpisratio-metrics

Session conversion fell by half

After a reminder feature launched, sessions per user doubled while purchases per user stayed the same. Conversion rate per session halved. What is the best reading?

A.Users now buy half as often as beforeB.The denominator grew; buying behaviour did not changeC.The reminder feature hurt the checkout flowD.Tracking is broken and the data should be ignored

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Session conversion fell by half

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