hard20 pts · first answer countsretention-metricsdata-analysis

Strong NRR hides a problem

Your company reports NRR of 112%, but logo churn in the SMB segment has doubled this year. Leadership says retention is fine. What is the best response?

A.Agree, because NRR above 100% means there is no retention problemB.Show that a few large expanding accounts are masking SMB losses, and propose separate tracking of GRR and logo churn by segment with a plan for SMBC.Stop tracking SMB because those accounts are smallD.Recommend raising SMB prices to make up for the churn

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Strong NRR hides a problem

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