medium10 pts · first answer countsproduct-analyticssegmentationretention

Retention by acquisition channel

Paid social signups are 40% of new users but have half the month-1 retention of organic users. What is a sound next step?

A.Stop all paid social spend at onceB.Ignore channel, since retention is a product issueC.Compare channel cost against retained users, not signupsD.Combine channels so the numbers look smoother

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Retention by acquisition channel

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