hard20 pts · first answer countsproduct-strategystrategy-basicssegmentation

SMB or enterprise, not both

Your HR tool has 2,000 SMB customers and three new enterprise deals that each need SSO, audit logs and custom contracts. Engineering can support one direction properly this year. What is the strongest way to decide?

A.Pursue both fully, since each brings in revenue and the team can stretchB.Pick enterprise, since bigger logos always win more business over timeC.Compare retention, deal economics and vision fit, then commit to oneD.Pick SMB, since it has more customers today

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SMB or enterprise, not both

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