hard20 pts · first answer countsproduct-analyticsengagement

Engagement spike after a redesign

After a home screen redesign, clicks per session jumped 30% in week 1, then fell to 5% above the old level by week 4. What is the most likely explanation?

A.A tracking bug that slowly fixed itselfB.A novelty effect, with the lasting gain closer to 5%C.Seasonality, since week 1 is always highD.Users are confused, so the redesign failed

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Engagement spike after a redesign

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