medium10 pts · first answer countsretentioncohort-analysis

Growing users, falling retention

Monthly active users are growing, but each new monthly cohort retains fewer users after 30 days. What does this most likely mean?

A.The product is healthy because total users are growingB.Retention data is always noisy, so ignore itC.New user acquisition is hiding the fact that users are leaving faster; investigate why recent cohorts do not stickD.You should stop all marketing immediately

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Growing users, falling retention

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