Business Development Manager
Market research questions
174 questions on Market research for business development managers, easiest first.
Easy 52
- What is an Ideal Customer Profile?easy
- TAM, SAM and SOMeasy
- Choose the right proofeasy
- Primary vs secondary researcheasy
- When to use qualitative researcheasy
- Behavioural segmentationeasy
- What top-down sizing meanseasy
- What CAGR tells youeasy
- Calculating market shareeasy
- What focus groups are good foreasy
- A truly random sampleeasy
- Spot the Porter forceeasy
- Where a new regulation goes in SWOTeasy
- A data protection law in PESTLEeasy
- Why teams build personaseasy
- What a beachhead market iseasy
- The NPS questioneasy
- A clear value propositioneasy
- Direct vs indirect competitorseasy
- Spotting a substituteeasy
- A barrier to entryeasy
- Parts of a positioning statementeasy
- Cost leadership strategyeasy
- Ethical competitor researcheasy
- What mystery shopping measureseasy
- Blue ocean strategyeasy
- What switching costs areeasy
- Network effectseasy
- Market leader, challenger, nichereasy
- Premium price positioningeasy
- Is being first enough?easy
- Mining competitor reviewseasy
- Ansoff: same product, new marketeasy
- What a Likert scale iseasy
- Open vs closed questionseasy
- Quadrupling the sampleeasy
- What 95% confidence meanseasy
- A double-barrelled questioneasy
- Why surveys start with screenerseasy
- Ethnographic researcheasy
- A good desk research sourceeasy
- What an online panel iseasy
- What a usability test findseasy
- When to run a diary studyeasy
- What CSAT measureseasy
- Why pay survey incentiveseasy
- Ordinal vs nominal answerseasy
- Testing a survey before launcheasy
- A landing page smoke testeasy
- Why run a test marketeasy
- Spotting the growth stageeasy
- Localising an app for the Gulfeasy
Medium 69
- Bottom-up market sizingmedium
- What is account-based marketing?medium
- Prospect locked into a contractmedium
- Computing a two-year CAGRmedium
- Projecting market size forwardmedium
- Structuring a Fermi estimatemedium
- Margin of error for 400 repliesmedium
- Fixing a leading questionmedium
- Survey posted on your own appmedium
- Jobs-to-be-done framingmedium
- Selling to the early majoritymedium
- Penetration rate of a categorymedium
- Share of walletmedium
- Stated vs revealed preferencemedium
- Running win-loss interviewsmedium
- How many discovery interviewsmedium
- Calculating NPSmedium
- Weighting an unbalanced samplemedium
- Problem with feature checklistsmedium
- Two reports, two market sizesmedium
- Choosing a segment by lifetime valuemedium
- Sizing from spend on a stepmedium
- Unaided vs aided awarenessmedium
- Selling to three big retailersmedium
- When suppliers hold powermedium
- Why rivalry is fiercemedium
- A question mark in the BCG matrixmedium
- Reading a rival's job adsmedium
- Share of searchmedium
- Kano model categoriesmedium
- Finding a positioning gapmedium
- Reading a perceptual mapmedium
- Win rate against one rivalmedium
- Channel checksmedium
- Finding a private rival's numbers in Indiamedium
- Comparing prices fairlymedium
- Strategic groupsmedium
- GE-McKinsey nine-boxmedium
- Value chain analysismedium
- Can the rival keep this price?medium
- Competing through partnersmedium
- Predicting a rival's responsemedium
- Positioning against the leadermedium
- Quota vs stratified samplingmedium
- Cluster sampling trade-offmedium
- Respondents who agree with everythingmedium
- Answers people think they should givemedium
- Order of brands in a listmedium
- Catching careless respondentsmedium
- Sample size for ±5 pointsmedium
- Margin of error for 1,000 repliesmedium
- Surveying most of a small marketmedium
- Reading a cross-tabmedium
- Testing if two answers are relatedmedium
- Is 55% vs 50% a real difference?medium
- Automated sentiment on reviewsmedium
- Reading Google Trends numbersmedium
- Reading a retention cohort tablemedium
- Calculating price elasticitymedium
- Customer Effort Scoremedium
- Consent for research in Indiamedium
- Why use MaxDiffmedium
- What conjoint analysis tells youmedium
- Scoring two marketsmedium
- Sizing a per-seat B2B toolmedium
- Pricing for a lower-income marketmedium
- The "why now" questionmedium
- Ranking validation signalsmedium
- Early signs a new market is workingmedium
Hard 53
- Which channel to scale?hard
- Entering a new regionhard
- Distributor or own office?hard
- A TAM that counts twicehard
- Only happy customers repliedhard
- Sizing a category that does not exist yethard
- Conversion up in every city, down overallhard
- Leader by units, not by valuehard
- Turning "definitely buy" into a forecasthard
- Largest segment or best fit?hard
- Measuring cannibalisationhard
- Copying the winnershard
- A finding from 30 respondentshard
- Twelve segments for a small teamhard
- Revenue up 15%, but is that good?hard
- Do webinars cause bigger deals?hard
- Sizing demand from your customer listhard
- A pilot that went too wellhard
- Responding to a price cuthard
- Disruption from belowhard
- Signs your market is commoditisinghard
- When a market tends to one winnerhard
- When to be a fast followerhard
- Entering against a local championhard
- A rival raises a big roundhard
- A platform bundles your featurehard
- Benchmarking the wrong thinghard
- How durable is a licence moat?hard
- A rival launches a free tierhard
- Announcing a big new factoryhard
- A feature rivals can copy in a monthhard
- Learning prices from public tendershard
- Launching a two-sided marketplacehard
- Drivers that move togetherhard
- Staff behave better when watchedhard
- Heavy weights shrink your samplehard
- How many segments to keephard
- Willingness to pay from conjointhard
- Van Westendorp price rangehard
- Revenue-maximising price from a surveyhard
- When a price rise grows revenuehard
- Significant but tinyhard
- Fishing in 100 cross-tabshard
- Running one survey in Arabic and Englishhard
- Bots in a paid panelhard
- Sample needed to detect a 1-point lifthard
- Asking about last year's spendinghard
- Same mean, different storyhard
- A ranking that flips with the weightshard
- Staying because you already spenthard
- Which segment to expand into nexthard
- A concierge MVP that customers lovehard
- Assuming the home market repeatshard