hard20 pts · first answer countsmarket-entrypartnerships

Distributor or own office?

You want to test a new country where you have no presence and local rules are complex. Which entry approach is usually the most sensible trade-off?

A.Start with a carefully chosen local partner or distributor, with clear targets, data and IP ownership and exit terms, then decide on a local entity once demand is provenB.Open a large local office with 20 staff on day oneC.Sell remotely and ignore local rulesD.Give a partner permanent exclusive rights so they invest heavily

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Distributor or own office?

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