medium10 pts · first answer countsaccount-based-sellingmarketing-alignment

What is account-based marketing?

Which description best fits account-based marketing (ABM)?

A.Running broad ads to anyone who might be interestedB.Sales and marketing jointly target a named list of high-value accounts with coordinated, personalised campaignsC.Marketing only to existing customersD.Buying a large contact list and emailing everyone

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What is account-based marketing?

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