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Entering a new region

Leadership wants to expand from India into the UAE market. You have a limited budget and no local customers yet. What is the most sensible way to start?

A.Validate first: interview target buyers, check local rules and competitors, and run a focused pilot with a few target accounts or a local partner, then scale based on resultsB.Open a large office and hire a 20-person sales team on day oneC.Translate the website and wait for inbound leadsD.Use exactly the same pricing, messaging and contracts as in India without any research

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Entering a new region

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