↗Marketing, sales & people

SEO Specialist

Practise SEO: technical audits, search intent, content quality, Core Web Vitals, AI Overviews and site migrations, with real-world scenarios.

Questions: 100
Interview Qs: 30
Skills: 9

Start practising

About the role

An SEO Specialist helps a website earn more useful visitors from search engines like Google and Bing, and increasingly from AI answers such as Google AI Overviews and chat assistants. Day to day, this means researching what people search for, checking that pages can be crawled and indexed, improving content so it truly answers the searcher's need, and working with developers to fix technical issues.

A typical week includes reviewing Google Search Console data, running a site crawl, writing briefs for writers, suggesting internal links, checking page speed and Core Web Vitals, and reporting results to managers or clients. Good SEO Specialists connect their work to business results like leads and sales, not only rankings.

Modern SEO is less about tricks and more about quality: helpful, people-first content, clear site structure, fast pages, trustworthy authors and earned links. Specialists must also stay current with search updates and avoid tactics that break search engine spam policies.

Practise by level

easy

Easy challenges

34 questions

medium

Medium challenges

34 questions

hard

Hard challenges

32 questions

Open the full question bank (100 questions) →

Mock interview

easy

Screening round

4 questions · 4 min each · pass 50%

medium

Technical round

5 questions · 4 min each · pass 60%

hard

Final round

6 questions · 3 min each · pass 70%

Skills in this track

Learning roadmap

1
Learn how search works
Understand crawling, rendering, indexing and ranking. Read Google Search Central documentation and the spam policies so you know what is allowed.
2
Master keyword research and intent
Use tools like Google Search Console, Keyword Planner, Ahrefs or Semrush to find topics. Group keywords by intent and map each group to one page.
3
Practise on-page and content SEO
Write strong titles, headings and meta descriptions. Learn to create helpful, original content and briefs that show real experience and expertise.
4
Build technical SEO skills
Learn robots.txt, sitemaps, canonicals, redirects, hreflang, structured data, JavaScript rendering and Core Web Vitals. Run crawls with Screaming Frog or similar tools.
5
Measure and report impact
Connect Search Console and GA4 data to business goals. Build simple dashboards and explain results, including AI Overview visibility, to non-SEO people.
6
Handle advanced projects
Lead site migrations, international SEO, large site audits and SEO tests. Learn to prioritise work by impact and effort and to win support from developers.