What are backlinks, and what makes a good backlink?
What the interviewer wants to hear
- Links from other sites to yours
- Act as a signal of trust and discovery
- Quality and relevance beat quantity
- Earned naturally, not bought
Model answer
Backlinks are links from other websites to my site. Search engines use them to discover pages and as a signal that others trust or recommend the content. A good backlink comes from a relevant, trusted site, is placed editorially inside useful content, and sends real visitors. For example, a link from a respected finance news site to our tax calculator is far more valuable than 100 links from random directories. Quality matters more than quantity. I avoid buying links or joining link schemes because they break Google spam policies and are often ignored or penalised. Instead, I earn links through useful resources, original data, digital PR, partnerships and simply creating content people want to reference.
Can you answer it under time pressure?
Take a timed easy round and get scored on every answer.
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