Describe how you prepare a print-ready file for a brochure.
What the interviewer wants to hear
- Get specs from the printer first
- Correct size, bleed, margins and colour mode
- High-resolution images, fonts embedded or outlined
- Export press-quality PDF and check a proof
Model answer
I start by asking the printer for their specifications: page size, bleed, colour profile, paper type and preferred file format. In InDesign I set the document to the final trim size with the required bleed, usually 3 mm, and keep text inside a safe margin. I use CMYK or the agreed spot colours and check that all images are linked, high resolution around 300 ppi at the final size, and in the right colour mode. I check rich black for large areas and plain black for small text. Then I run preflight to catch missing fonts, links or overset text. I export a PDF/X file with crop marks and bleed as requested. Finally I review a printed proof, either digital or physical, before approving the full run.
Can you answer it under time pressure?
Take a timed medium round and get scored on every answer.
More medium Graphic Designer questions
- How do you handle negative or unclear feedback on your work?
- How do you stay creative while working within strict brand guidelines?
- You are working on five projects at the same time with different deadlines. How do you manage them?
- How do you use AI tools in your design workflow, and what are the risks?
- Walk me through your process for designing a logo.
- How do you present design concepts to a client so the feedback is useful?
- How do you approach a packaging design project?
- How do you make your graphic design work accessible to more people?
- A brand looks different on its website, printed brochures and shop signs. How do you bring colour consistency back?